We identify the target and the strategies of promotion and communication. This activity is fundamental to achieve an optimal project management.
We try to understand who the potential customers are, in order to activate all the necessary measures to reach them effectively. We use specific market research to understand the dynamics and processes of the reference context; this kind of research allow us to identify positive opportunities and work for a successful project.
Marketing and communication have a crucial importance in the real estate sector. Our priority is to create a “product” that the customer desires: this is why it is one of the first aspects we consider, even before designing or building.
The competitiveness of a property is everything: understanding its potential and its weaknesses is fundamental to identify the real preferences of the reference market and to understand if the project has what it takes to flourish.